Data Protection & Privacy — Your Information, Our Responsibility
Privacy Policy — ad77a Data Practices
At ad77a, we take your privacy seriously. This Privacy Policy explains exactly what personal data we collect when you use our platform, why we collect it, how it is stored and protected, who we may share it with, and what rights you hold over your own information. We encourage every player to read this document in full before registering an account.
Privacy at a Glance
Our Core Privacy Commitments
These cards summarise ad77a's key privacy practices. They are provided for convenience only — the full binding Privacy Policy follows in the sections below.
All data transmitted between your device and the ad77a platform is protected by 256-bit SSL/TLS encryption. This ensures that your personal and financial information cannot be intercepted by unauthorised parties during transmission.
ad77a does not sell, rent, or commercially trade your personal information to third parties under any circumstances. Data shared with service providers is strictly limited to what is necessary to deliver the Services and is governed by binding data processing agreements.
We use cookies to keep you logged in, remember your preferences, and analyse platform performance. We do not use third-party advertising cookies that track your activity outside of the ad77a platform. Full cookie details are in the Cookies section below.
You have the right to request a copy of all personal data ad77a holds about you at any time, and to request corrections where data is inaccurate or incomplete. Submit requests to [email protected] and our team will respond within 30 days.
Subject to our legal retention obligations (such as anti-money laundering record-keeping requirements), you may request deletion of your personal data. Erasure requests are evaluated on a case-by-case basis and processed within the timeframe specified in the Your Privacy Rights section.
ad77a's primary player base is in Bangladesh. All customer support communications, privacy notices, and data handling practices are oriented toward the needs of Bangladeshi players. Payment data involving bKash, Nagad, and Rocket is handled with the same security standards applied to all financial data.
Section 1
Information We Collect
When you interact with the ad77a platform — whether by registering an account, making a deposit, placing a bet, contacting support, or simply browsing — we collect certain categories of information. The specific data collected depends on how you use the Services.
1.1 Information you provide directly
- Registration data: Full legal name, date of birth, residential address (including city, e.g., Dhaka, Chittagong, Sylhet), email address, and mobile phone number.
- Identity verification (KYC) documents: National Identity Card (NID), passport, or other government-issued identification documents and proof-of-address documents submitted during the verification process.
- Financial data: Payment method details including bKash account numbers, Nagad account numbers, Rocket numbers, Upay identifiers, bank account details (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), and card details (Visa, Mastercard). Note: ad77a does not store full card numbers; payment card data is tokenised by our payment processors.
- Communications data: Any messages, support tickets, live chat transcripts, or emails you send to ad77a's support team.
- Responsible gaming preferences: Deposit limits, loss limits, session time limits, and self-exclusion requests entered in your account dashboard.
1.2 Information collected automatically
- Device and browser data: IP address, browser type and version, operating system, device type, screen resolution, and time zone setting.
- Usage data: Pages visited, games played, bets placed, session duration, click patterns, search queries within the platform, and features accessed.
- Transaction data: Deposit amounts, withdrawal requests, bet history, game round IDs, bonus redemptions, and wagering activity logs.
- Cookies and tracking data: Session identifiers, authentication tokens, preference cookies, and analytics data. See the Cookies section for full details.
- Geolocation data: Approximate location derived from your IP address, used to comply with jurisdictional requirements and detect suspicious access patterns.
1.3 Information from third parties
- Payment processors: Transaction confirmation data, fraud scores, and payment status updates from bKash, Nagad, Rocket, Upay, and card network processors.
- Identity verification providers: Document authenticity results and identity match scores from KYC service providers where automated verification is used.
- Fraud prevention services: Risk scores and flagged activity data from third-party anti-fraud platforms used to protect the integrity of the platform.
Section 2
How We Use Your Data
ad77a uses the personal data we collect for the following specific purposes. Each purpose is tied to a lawful basis for processing, which is detailed in Section 3 below.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Account registration and identity verification | Name, date of birth, address, email, phone, KYC documents | Contract performance; Legal obligation |
| Processing deposits and withdrawals | Payment method details, transaction history, account balance | Contract performance; Legal obligation |
| Providing access to games and betting markets | Account credentials, session data, device data | Contract performance |
| Fraud prevention and security monitoring | IP address, device fingerprint, transaction patterns, location data | Legitimate interests; Legal obligation |
| Customer support and dispute resolution | Communications data, account history, transaction records | Contract performance; Legitimate interests |
| Responsible gaming monitoring | Wagering activity, session duration, deposit patterns, player-set limits | Legal obligation; Legitimate interests |
| Sending service communications (e.g., account alerts, policy updates) | Email address, phone number | Contract performance; Legitimate interests |
| Sending promotional communications (where opted in) | Email address, phone number, game preferences | Consent |
| Platform analytics and performance improvement | Usage data, device data, cookies | Legitimate interests |
| Compliance with anti-money laundering (AML) obligations | Identity data, transaction history, source-of-funds information | Legal obligation |
Where ad77a relies on consent as the lawful basis (for example, to send you promotional emails or SMS messages about bonuses and new games), you may withdraw that consent at any time by updating your communication preferences in your account dashboard or by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of any processing that occurred before the withdrawal.
Section 3
Legal Basis for Processing
ad77a processes personal data under the following lawful bases:
- Contract performance: Processing is necessary to deliver the Services you have requested when registering an account. This covers account creation, payment processing, game access, and customer support.
- Legal obligation: Processing is required to comply with applicable laws and regulations, including anti-money laundering (AML) requirements, Know Your Customer (KYC) obligations, tax reporting duties, and responsible gaming mandates.
- Legitimate interests: Processing is necessary for ad77a's legitimate business interests, provided those interests are not overridden by your privacy rights. This includes fraud detection, platform security, analytics to improve the Services, and internal business record-keeping.
- Consent: Processing is based on your freely given, specific, informed, and unambiguous consent. This applies principally to direct marketing communications. You may withdraw consent at any time without detriment to your access to the Services.
Where ad77a relies on legitimate interests as the lawful basis, we conduct a balancing test to confirm that our interests do not unduly override your fundamental rights and freedoms. You may request details of any such balancing test by contacting [email protected].
Section 4
Data Sharing & Third Parties
ad77a does not sell or commercially exploit your personal data. We share data only in the following limited, necessary circumstances:
- Payment processors: We share the minimum financial data required to process your deposits and withdrawals with our payment partners, including bKash, Nagad, Rocket, Upay, and card network processors. These partners are contractually bound to handle your data securely and solely for payment processing purposes.
- Identity verification providers: We share copies of KYC documentation with contracted identity verification services to confirm your identity. These providers operate under strict data processing agreements and are prohibited from using your documents for any purpose other than verification.
- Game providers: When you play games from providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi, your account identifier and game session data are transmitted to that provider's servers to render the game. Game providers do not receive your full personal profile or payment details.
- Fraud prevention and security platforms: We share device fingerprint data, IP addresses, and transaction patterns with anti-fraud service providers to detect and prevent fraudulent activity, account takeovers, and money laundering.
- Analytics providers: Aggregated and anonymised usage data may be shared with analytics platforms to help us understand how players interact with the ad77a platform and identify areas for improvement. No personally identifiable information is included in analytics data sets.
- Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so or where disclosure is necessary to protect the rights, property, or safety of ad77a, our players, or the public.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of ad77a's business, player data may be transferred to the acquiring entity. You will be notified of any such transfer and your data rights remain unchanged.
All third-party data processors engaged by ad77a are required to sign data processing agreements that mandate appropriate technical and organisational security measures and restrict the use of your data to the specified processing purpose only.
Section 6
Data Retention & Storage
ad77a retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or to comply with applicable legal and regulatory obligations, whichever period is longer. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AML / legal compliance |
| KYC / identity documents | Duration of account + 5 years after closure | AML / regulatory obligation |
| Transaction and financial records | Duration of account + 7 years after closure | Tax and AML record-keeping |
| Customer support communications | 3 years from last interaction | Dispute resolution; service improvement |
| Game and betting activity logs | Duration of account + 3 years after closure | Dispute resolution; responsible gaming |
| Analytics and usage data | 26 months (rolling) | Platform performance analysis |
| Session and security cookies | Up to 12 months or until browser clearance | Security; session continuity |
| Self-exclusion records | Indefinite (minimum exclusion period + 5 years) | Responsible gaming obligation |
After the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for statistical and business analysis purposes.
All personal data is stored on servers protected by industry-standard physical and digital security controls. Access to stored personal data is restricted to authorised ad77a personnel and contracted service providers on a strict need-to-know basis.
Section 7
Your Privacy Rights
ad77a respects your rights over your personal data. You may exercise any of the following rights by contacting us at [email protected] with the subject line "Privacy Rights Request":
- Right of access: You have the right to request a copy of all personal data we hold about you. We will provide this information within 30 calendar days of receiving a verified request, free of charge for the first request in any 12-month period.
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections (such as updating a phone number) can be made directly in your account settings.
- Right to erasure ("right to be forgotten"): You may request deletion of your personal data. We will honour this request where no overriding legal obligation requires us to retain the data. Note that AML and financial record-keeping laws require us to retain certain transaction and identity data for the periods specified in Section 6, which may mean full erasure is not possible immediately following account closure.
- Right to restriction of processing: You may request that we pause processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold, or where you have objected to processing based on legitimate interests and we are assessing that objection.
- Right to data portability: Where processing is based on your consent or on contract performance, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you may transfer it to another service provider.
- Right to object: You have the right to object to processing based on legitimate interests at any time. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
- Right to withdraw consent: Where processing is based solely on your consent (e.g., marketing communications), you may withdraw that consent at any time through your account dashboard or by contacting support. Withdrawal does not affect the lawfulness of prior processing.
All privacy rights requests are processed within 30 calendar days. In cases of unusual complexity, we may extend this by a further 30 days, in which case we will notify you in advance. We may need to verify your identity before actioning a request to prevent unauthorised disclosure of your data.
Section 8
Security Measures
ad77a implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include but are not limited to:
- Transport encryption: All data transmitted between your device and ad77a's servers is encrypted using TLS 1.2 or higher (256-bit SSL). This protects your login credentials, payment details, and personal information from interception during transmission.
- Data-at-rest encryption: Sensitive personal data stored in our databases, including KYC documents and financial records, is encrypted at rest using AES-256 encryption.
- Access controls: Access to systems containing personal data is restricted to authorised personnel only, managed through role-based access controls, multi-factor authentication, and regular access reviews. No single employee has unrestricted access to all data categories simultaneously.
- Intrusion detection and monitoring: Our infrastructure is monitored 24 hours a day, 7 days a week by automated intrusion detection systems that flag anomalous access patterns, unusual data transfers, and potential security incidents for immediate review.
- Penetration testing: ad77a commissions regular independent security assessments and penetration tests to identify and remediate vulnerabilities in the platform before they can be exploited.
- Payment card tokenisation: Full card numbers are never stored on ad77a's servers. All card payment data is immediately tokenised by our PCI-DSS-compliant payment processors, and only the token is retained for transaction processing purposes.
- Incident response: In the event of a data breach that is likely to result in a risk to your rights and freedoms, ad77a will notify affected players without undue delay, providing details of the nature of the breach, the data affected, and the steps being taken to address it.
Despite these measures, no platform can guarantee absolute security. You are encouraged to use a strong, unique password for your ad77a account, to enable any available two-factor authentication, and to log out of your account when using shared or public devices.
Section 9
Contact & Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to ad77a's data handling practices, please contact our support team using the details below. All privacy-related communications are treated with strict confidentiality and are handled by our dedicated compliance team.
- Email (plain text — not a clickable link): [email protected]
- WhatsApp (plain text — not a clickable link): +880 1700 000 777
- Live chat: 24/7 via your account dashboard on the ad77a platform
When contacting us about a privacy matter, please include your full name, registered email address, and a clear description of your query or request. We aim to acknowledge all privacy enquiries within 2 business days and to resolve them within 30 calendar days.
This Privacy Policy was last updated in January 2026. ad77a reserves the right to amend this policy at any time. Material changes will be notified to registered players via email to their registered address and via a notice on the platform. Your continued use of ad77a following such notification constitutes acceptance of the revised policy. The current version is always available at https://ad77a.app/privacy-policy.
For related legal documents, please also review our Terms & Conditions and our Responsible Gaming policy, both of which contain provisions relevant to how we manage your account data and personal information.
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